Riddhi Deepak Bhartiya
Problem Statement
Individuals which are environmentally conscious and aware of the ever increasing cost of living, and need a way to preserve faulty electronics which only need compartmental repair to reduce waste of products which are predominantly faultless just with a single faulty element.
Proposed Solution
The proposed solution is an app which enables people to sell their gadgets with faulty elements and enables businesses to buy the working parts of those laptops at a lower price. The interface is divided into two parts.
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SELL - The SELL part of the application enables people to sell their gadgets which have one or two faulty elements.
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BUY - The BUY part of the application enables businesses to buy the parts that are working from the laptops we receive at a lower price
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Go gadget helps in reducing the E waste produced every year in Australia. Also it benefits people by making their computers as better investments.
Go gadget has a very niche market for selling its products but has mass market for making an inventory.
Go gadget is a growing start-up which can expand its business by adding more gadgets and electronics to its company.
Go gadgets can also look for selling secondhand used computers after repairing them for targeted function
Go gadget has already existing competitors like OLX, eBay, Amazon who sell similar products.
Go gadget is a online platform while already existing repair shops have gained trust from their consumers
GoGadget as an online marketplace for damage, computer owners and businesses hunting for computer parts.
• GoGadget buys your computer, even in the worst possible condition.
• It gives you an estimated worth of your old computer online.
• It gives you an option to pick your computer from your doorstep.
• You can opt to get paid the full amount in your bank account or in cash.
GoGadget believes in prioritizing customer comfort and customers value for money. Hence, GoGadget tries to build customer relationship and allows to decline the offer without any extra charges.
• It also notifies you the exact resale value in less than seven business days.
• GoGadget provides you chat box service for support and help
Go gadget as an online marketplace for damage, computer owners and businesses hunting for computer parts.
• Go gadget buys your computer, even in the worst possible condition.
• It gives you an estimated worth of your old computer online.
• It gives you an option to pick your computer from your doorstep.
• You can opt to get paid the full amount in your bank account or in cash.
People will sell their Gadgets
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Key Activities
In Australia, there are over 7 million gadgets purchased each year, and it’s estimated that 88% of these end up in landfill ; further to this, 98% of the components in these gadgets can be recycled. This is a massive number of gadgets, each with owners who can sell their items to us.
Parts from Gadget are Salvageable
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Key Resource
Depending on the faulty part, it is possible that over 95% of the gadget can be salvaged in one way or another. As our goal is to salvage parts which can be sold, there are plentiful components which we can salvage.
There is market for used/recycled parts
Customer Segment
There are already a number of businesses which sell refurbished gadgets. These businesses are already established and they are our target market.
Critical Assumptions
• The app is captivating
• USP can be there on landing page.
• Attractive customer marketing
• Shouldn’t include information relating to buying of products if I’ve selected to sell my product.
• FAQ should be in the end
• Contact us can be as a pop up window
• Great user experience
• Steady flow of good prompts
• Do not include marketing in selection of product to sell page
• Rate the condition of the device page is more subjective it should be more objective , example age of device
• Text box comments in the end feedback
• There should be a page after the purchase or selling of the product. For example Thanks for the purchase
Insights
User testing
After the analysis and research , user testing of the application was conducted. It was conducted mostly for Australian crowd and for the students from across the world. After collecting all the feedbacks, some insights were as follows -
Customer Segment
Economic Buyer
Buyers who will give us market or bulk order for a community to get targeted functions in gadget or save the cost in building initial inventory.
Recommender
Services and customer relations and product life will help us market our product by word of mouth.
End User
Buyers who will use our product to cut cost on buying new ones and buyers who look up to environment friendly products for their personal use.
Scanning the QR code or clicking on the QR code will take you to a youtube video describing the components of GoGadget’s Business model.
It gives you a highlight into the working of the application and how is it more adaptable than already existing companies reselling the gadgets. It also gives information about the cause GoGadget is trying to solve to make the world a better place to live. GoGadget believes in sustainbile Lifestyle and is proudly working on the cause.
Pitch Video
Adding call feature in customer support Customer service through chat isn’t always effective because most customers struggle to convey their concerns and issues properly and effectively, which further complicates things for the customer support team. Likewise, it can also happen the other way around when support isn’t able to convey the services they can provide.
Adding more gadgets to the app The app is limited to laptops and desktops, which can further decrease its demand. As technology and services are emerging every day in this rapidly growing world, having more gadgets such as mobile phones, portable tablets and so on will benefit our business model.
More branched out and attractive colour scheme Another way to improve business on the app is by improving the interface by branching out the options and icons which can be done by giving adequate spacing between the icons and making the most essential icons a little bold so it is easy for the customer to navigate the app.
Possible Pivot
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